The ZIWI Difference: We believe a holistic pet food starts with only the best natural ingredients. Rooted in New Zealand culture, our farmers and fisherman believe wholeheartedly in their role as kaitiaki; or being guardians of the land and sea. Ethical isnt just a standard-its our way of life. Perfect for carnivores, our PeakPrey recipes are rich in meat and organs in authentic ratios, free from unnecessary carbohydrates. Proudly made by passionate Kiwis, nothing delights us more than crafting recipes that bring joy and peace of mind to pets and their guardians.VENISON RECIPE: A moisture rich novel protein recipe featuring only free-range venison, ethically raised on pastures of lush and native grasses in the remote valleys of New Zealands South Island, crafted to entice even the most selective cats.FAQsCan ZIWI Peak be fed as a topper or mixed with another food? Theres no wrong way to feed ZIWI, it works great as a complete meal or as a topper for a nutritional boost on your existing food.Why is there sometimes variability in my ZIWI Peak food? ZIWI Peak uses natural ingredients, handcrafted in small batches, featuring high inclusions of meat and organs and excludes artificial fillers, dyes and preservatives. This, in combination other natural factors such as age and seasonality of the ingredients we use, often results in variability of shape, size, color, texture and odor. This variation is perfectly normal and is an indicator as to how natural the food really is!How do I transition my cat to Ziwi? ZIWI Peak is nutrient dense. A little goes a long way, dont be surprised if you feed less! Introduce a new recipe slowly over 7-10 days, gradually increasing the amount of the new recipe while decreasing the old, until you are fully transitioned. Please refer to our transition guide on the packaging.Can I rotate my cat through different Ziwi recipes? We recommend a gradual transition between proteins, to minimize the potential for digestive upset. Please refer to our transition guide on the packaging.