Dogs deserve the best. Just add water to make this 3 lb bag into over 18 lbs of raw whole food, ready to serve in minutes. Simply Raw is made with only the freshest human grade ingredients -freeze-dried raw muscle meat, organ meat, bone broth, whole egg, vegetables, fruit, nuts, seeds, OMEGA fatty acids, probiotics & prebiotics. No fillers, no grains, no unnatural preservatives, no added flavorings or dyes. Made lovingly in small batches in the USA with regionally sourced ingredients. Why Does Simply Raw Contain Some Powder? Simply Raw is different than most other dog food because you add water before feeding. The bag contains freeze dried inch chunks of raw meat, bite size pieces of vegetables and fruit with a base powder that is comprised of whole egg, bone broth, ground flax and chia. This protein packed powder creates a delicious and nutritious gravy when water is added. Transition to New Raw Food Slowly As with all new food for your pet, it is important to transition over at least a two week period. Gradually introduce more Simply Raw to your dogs diet every few days by switching it out with small increments from your dogs old food. This will help with digestion as your pet acclimates to healthy, raw food. If your dog has a sensitive tummy, take more time between transitional increments, especially if your dog is new to raw feeding. What Makes Simply Raw A Safe Raw Food? The moisture is removed from our whole food ingredients to make it shelf stable, not needing refrigeration, in its dry form. Each batch of Simply Raw is lab tested to ensure you are feeding completely safe raw food that is free of pathogens. Simply Raw had been formulated to meet all of the nutritional levels established by AAFCO dog food profiles for All Life Stages. Flexible Serving Tailored to Your Dogs Preference. Create your pets preferred meal consistency by adjusting water and rehydration time. Simply Raw increases in thickness the longer it rehydrates. Shake bag before scooping.