An inspiring account of a maverick CEO who turned his familys aging business into a success story that paved the way for other companies.
The extraordinary true story of thirty-four-year-old CEO Ricardo Semler and the rebirth of his family owned Brazilian manufacturing company, Semco is a chronicle of corporate change—a change so vast and successful that Semco has been visited by over 400 corporate representatives from around the world who want to see it in action.
In 1980, twenty-one-year-old Ricardo Semler took over the reins of the company his father founded and built. Ricardo proceeded to break every rule of doing business, firing an entire echelon of upper level managers. Once he opened the floodgates to change, Semler never—even when he was tempted to—closed them again. Semlers management system allows employees to work at home, study and discuss the companys financial statements, make corporate decisions, take over the cafeteria kitchen, start their own business with company assets, and redesign the products Semco builds and how they are built.
The result: in ten years of constant experimentation—a time period in which Brazils economy faltered—Semco has achieved a growth rate of 600%! In chronicling Semcos inner revolution, Semler shows how his radical ideas and strategies, as well as his nuts and bolts specifics, can be applied to any company anywhere.
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⚠️ WARNING (California Proposition 65):This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.For more information, please visit www.P65Warnings.ca.gov.
