What it does

C-Firma™ Fresh Day Serum is designed to be mixed by you before its first use, which maximizes the potency of its delicate (but powerful) ingredients while keeping the formula fresh. This revolutionary vitamin C serum is packed with a powerful antioxidant complex of 15% l-ascorbic acid, 0.5% ferulic acid, and 1% vitamin E to reveal a brighter, firmer, and more even-looking complexion. Potently formulated with pumpkin ferment extract and sodium hyaluronate crosspolymer, C-Firma™ helps to enzymatically dissolve surface dead skin cells as it hydrates and soothes. The result is a noticeably diminished appearance of signs of aging and photodamage-replaced by incredible radiance and luminosity.

How to use

Directions: Unscrew the cap of the liquid serum base and remove the pump from the vial containing the 15% I-ascorbic acid power.

Pour all of the liquid serum base into the vial with the powder. Screw the pump onto the top of the vial and shake for one minute until the powder dissolves fully. Bubbles will form-that's OK!

Finally, insert the vial into C-Firma's opaque outer container with the pump facing to the left until it snaps into place. Your C-Firma™ Fresh Day Serum is ready to use.

Suggested use: In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don't forget to top it off with sunscreen! WARNING: Use only as directed. For external use only. Avoid contact with eyes.

Ingredients

15% L-Ascorbic Acid: Aka the gold-standard vitamin C, l-ascorbic acid is the most well-researched and effective form of vitamin C. It is a potent antioxidant and skin-soother that can improve fine lines, wrinkles, and hyperpigmentation (as well as other forms of discoloration) and help brighten skin

0.5% Ferulic Acid: Has protective antioxidant benefits, particularly against UV-generated free radicals, and helps improve the stability of ingredients like l-ascorbic acid.

1.0% Tocopherol: Also known as vitamin E, tocopherol has a wide range of benefits. Used for its potent free radical defense, tocopherol helps improve the healthy function of skin, helps maintain moisture levels, and soothes irritation. Tocopherol is also used to improve the stability of other antioxidants-like l-ascorbic acid-and actives in a skincare formula.

Pumpkin Ferment and Pomegranate Extract: Provide gentle enzymatic exfoliation, which boosts the penetration of C-Firma's antioxidant complex.

Chronocyclin: A chronopeptide that mimics the antioxidant benefits of vitamin D for more youthful-looking skin.

Vitis Vinifera (Grape Juice) Extract: Derived from grapes and rich in antioxidant compounds, like vitamin E and polyphenols (think resveratrol), it is used for its powerful free-radical-scavenging properties and skin-soothing benefits.

Indian Gooseberry: An antioxidant-rich super-fruit that helps slow signs of oxidative stress while promoting firmness.

Sodium Hyaluronate Crosspolymer: With a smaller molecular weight than hyaluronic acid, this ingredient is able to deeply penetrate skin, delivering excellent hydration and reducing the appearance of fine lines and wrinkles while promoting firmness.

Ingredients: Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin.

100% free of essential oils, silicones, colorants, and fragrance.

Vegan and cruelty-free.

At Drunk Elephant, we believe there are six culprits that are at the root of almost all skin problems. If you take a break from the Suspicious 6, your skin can reset to its happiest, healthiest state.