2-in-1 Formula for White Dogs: Deep cleansing shampoo and softening conditioner combined into one to save pet parents time and hassle of washing twice during bath time! Our bright white formula shampoo is gentle and soothing, specially formulated to bring out the natural luster and brightness in dogs with white fur and coats. All Natural and Safe for Dogs: Our gentle whitening shampoo is pH balanced and fortified with aloe vera, natural fruit extracts, plant extracts, and therapeutic oils that are great for pets with sensitive skin and are safe for even a puppy's delicate skin and coat. Contains No Harmful Whitening Chemicals Or Bleaching Agents: Our natural whitening formula is deep cleansing and tough on mess but gentle on the skin and coat. Our shampoos will never dry out your dog's skin or coat and will instead have a soothing and moisturizing effect, leaving behind a soft, healthy, and vibrant look that will last for weeks! It only contains natural, deep cleansing ingredients that thoroughly cleanse and enhance the natural brightness of dogs with light-colored and white fur and coats. Tear-free and Long-lasting Fragrance: Our dog shampoos are tearless, so there's no need to worry about soap getting into your fur baby's eyes. Pet parents can let out a sigh of relief knowing that our shampoo is safe and effective without any worries. Our dog whitening shampoo and conditioner will thoroughly remove all tough messes and doggy odors and leave a soft, long-lasting, clean fragrance that adheres to the coat for up to 2 weeks. Professional-grade Quality: Our shampoos offer a safe and professional-quality feel without having to go to the groomers and are great for all types of pets, of any age, with normal or sensitive skin. Our gentle pet shampoo includes a conditioner that detangles and softens the skin and coat and is suited for all types of fur, leaving coats with an ultra-soft feel and a luxurious sheen!